The #1 Reason you are working more for less money in the housing recovery is ...
When was the last time you checked to see what messages were being sent to your prospective customers?
There is a good chance that you have a system in place right now that sends out automatic emails to your website consumers with pre-written messages based on your consumer's profile.
While you may think this is a great program, think about who else is sending out the exact same message to this potential customer of yours. That's right, every other real estate agent who licenses the same software from your vendor.
If you are communicating the same message as every other agent, then you are offering nothing different than the other agent.
Why are your clients talking about cutting your commission rather than their price?
What would you do if you saw gas stations on two corners across from each other and one had gas for $1 less. Which one would you choose to go to?
To differentiate yourself from the competition, you need to develop and communicate your own Unique Selling Proposition (USP). You can't be unique if you are:

If you want to do it yourself instead of spending time selling real estate, then click the banner below to get the do-it-yourself guide.
